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I've thought JBH has problems for years (I've said it several times in this thread). This is a company that made its fortune selling cd's and video games. Obviously that business is going to disappear. They also used to get the convenience factor with things like memory cards but they don't really anymore and margins in that business have compressed. The pricing difference was extortionate before the internet really took hold. The move in to whitegoods explains most of the GPM uplift. I think they get interesting below $10.