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Complacency in advertising is a bad error in business. Woolies are expanding all the time so to are Coles

Don't see them pulling back.

When your a small business the exciting thing is that 99% of the population have no idea who you are

So get your name out there.

Increased advertising doesn't mean a thing other than your getting yourself out there.

I often see this argument.

So if your a leading brain surgeon you shouldn't teach what you do.

Or Heart Transplant surgery---if your that good why teach it.

Finance is the only industry I know of which absolutely shuns education.

You can't teach it because you shouldn't  have to.

You can't present it to forums because you are just pumping your ego.

You shouldn't invest in it because you'll just get ripped off.

So your left to self educate.

Most find this the most expensive education of all.

So what do you suggest.

How have you become a profitable trader---I'm presuming you are!