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I've been noticing a couple of 'pop up stores' lately, most recently saw an MJ Bale one tonight near Martin Place.It seems to me the idea is to open up a temporary store, put up signs everywhere with big loud words of "CLOSING SOON" and "POP UP STORE" to attract attention and draw some urgency, try to sell everything at a (purported?) discounted price, close up when the short period of lease ends and hope you've sold as much as you can.This way you avoid long term leases and people feel the rush to buy something before they miss out.Might be the bricks and mortars way of fighting back against online shops (with futility?).
I've been noticing a couple of 'pop up stores' lately, most recently saw an MJ Bale one tonight near Martin Place.
It seems to me the idea is to open up a temporary store, put up signs everywhere with big loud words of "CLOSING SOON" and "POP UP STORE" to attract attention and draw some urgency, try to sell everything at a (purported?) discounted price, close up when the short period of lease ends and hope you've sold as much as you can.
This way you avoid long term leases and people feel the rush to buy something before they miss out.
Might be the bricks and mortars way of fighting back against online shops (with futility?).
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