Normal
If drinkers are feeling the impact of higher interest rates, Treasury Wine Estates chief executive Tim Ford says they’ve got a funny way of showing it.He’s seeing no signs that consumers are trading down to cheaper drops. Sales of plonk above $30 a bottle are growing in Australia, US and Asia and holding steady in Europe, while mid-market buyers – spending between $15 and $30 a bottle – are tending to drink less often, but buy more expensive wines when they do...
If drinkers are feeling the impact of higher interest rates, Treasury Wine Estates chief executive Tim Ford says they’ve got a funny way of showing it.
He’s seeing no signs that consumers are trading down to cheaper drops. Sales of plonk above $30 a bottle are growing in Australia, US and Asia and holding steady in Europe, while mid-market buyers – spending between $15 and $30 a bottle – are tending to drink less often, but buy more expensive wines when they do...
Hello and welcome to Aussie Stock Forums!
To gain full access you must register. Registration is free and takes only a few seconds to complete.
Already a member? Log in here.
