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yeah, but...Aussie wines face fierce rivals in China comebackChinese importers are confident Australian wine will be back on the shelves in the world’s largest consumer market by the end of the year, but warn sales are unlikely to return to the peak levels of four years ago.Andy Xu, owner of Cellar Door Wines in Shanghai, said domestic Chinese wine and products from other countries had replaced Australian wine, which used to make up 100 per cent of his sales until steep tariffs were imposed in 2020.“I think Australian wine coming back to China will eventually happen, but it will very much depend on Australian government policies towards China,” said Mr Xu.“I don’t think Australian wine will get back to its peak status four years ago as its market share has been filled by wine products from other countries in the world, and particularly by Chinese domestic wine producers.”His comments highlight the stark reality for Australian wine exporters, which are unlikely to repeat the $1.3 billion in sales to China achieved in 2019 before relations soured....
yeah, but...
Chinese importers are confident Australian wine will be back on the shelves in the world’s largest consumer market by the end of the year, but warn sales are unlikely to return to the peak levels of four years ago.
Andy Xu, owner of Cellar Door Wines in Shanghai, said domestic Chinese wine and products from other countries had replaced Australian wine, which used to make up 100 per cent of his sales until steep tariffs were imposed in 2020.
“I think Australian wine coming back to China will eventually happen, but it will very much depend on Australian government policies towards China,” said Mr Xu.
“I don’t think Australian wine will get back to its peak status four years ago as its market share has been filled by wine products from other countries in the world, and particularly by Chinese domestic wine producers.”
His comments highlight the stark reality for Australian wine exporters, which are unlikely to repeat the $1.3 billion in sales to China achieved in 2019 before relations soured....
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